Back to team page

Elena Beckman

Director

Elena brings a diverse background in academic research and strong skills in research methodology and data analysis to each project. Elena has a passion for the human mind and understanding how thoughts, actions, and behavior intertwine. Elena has a BA in Psychology and a Certificate in Global Health from the University of Wisconsin-Madison and an MS in Applied Psychology from the University of Southern California.

Bold facts

Learn more about

Elena

Something unique about you summed up in one sentence:

In college, I worked in a primate lab where I coded behaviors of rhesus macaques.

Your favorite part of working at Bold Insight:

The people, the variety in the work that we do, and the collaborative culture.

In your spare time (or if you had spare time), you would absolutely do this:

Read, go for a hike, or try a new restaurant.

Your favorite city in the world is...and why?

Milwaukee. It’s my hometown and underrated! It has a great food scene, lake views, and awesome sports teams.

You cannot start the day without doing this:

Going for a walk, listening to NPR Up First, and having at least one cup of tea.

Your ultimate celebrity dinner party guest list would include:

Dax Shepard, Reese Witherspoon, Matt Damon, Leon Bridges.

Long-term personal or professional goal?

Visit every national park in the U.S.

Any other facts to share?

If I could eat one food for the rest of my life it would be soup, I probably have soup at least once a day.
Read Elena's bold insights

Read our team’s latest bold insights

Human factors testing for OTC drugs and non-prescription medical devices

As the field of human factors continues to evolve, so must our approaches to testing and study design. While the FDA’s 2013 guidance laid the groundwork for study design and methodology, recent discussions and conference presentations have prompted a shift in how we approach OTC HF testing, leading to more comprehensive and realistic assessments of these products.

read more