Mihir Bhatt


Mihir has over 15 years of marketing research experience, working with a diverse set of categories including consumer packaged goods, technology, finance, automotive, and more – helping businesses turn research into true, impactful insights. Mihir has a BS in Health Sciences and an MBA in Marketing & Finance from Purdue University.

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Your favorite part of working at Bold Insight:

I get to be part of a team that collectively is looking to do “the greater good.”

In your spare time you would absolutely do this:

Play video games.

What fictional family would you like to join?

The Lannisters… they have good entrance music.

Your favorite city in the world is...and why?

Cancun, Mexico – because of the all-inclusive resorts!

Favorite book:

The Way of Kings by Brandon Sanderson

Best piece of advice you’ve been given:

Don’t burn bridges. Being rational always seems to win out vs. being emotional.

What superpower would you most want?

Being invincible and/or feeling no pain. Because stubbing your toe sucks.

Any other facts to share?

I consider myself to be an expert skier (diamond slopes), and an expert bowler (all-time high 257).
Read Mihir's bold insights
May 31, 2023

Unlock valuable insights by creating engaging environments, maximizing participation, and uncovering the genuine perspectives of young users.

May 19, 2023

We designed Bold Insight to deliver our employees’ best work. The result: a workplace that reflects the emotions, ideas, and experiences of all our employees.

May 16, 2023

Employees are a key user group at any organization. Applying UX research principles can help HR leaders optimize employee experience, drive engagement, and boost the bottom line.

May 11, 2023

Generative AI can help researchers refine and clarify research objectives, communicate effectively, and spark creativity and strategic thinking.

April 12, 2023

Regulations and guidance for human factors research and medtech have evolved, but the goals remain unchanged. The right research partner makes navigating FDA rules simple.


Read our team’s latest bold insights