Mihir Bhatt

Director

Mihir has over 15 years of marketing research experience, working with a diverse set of categories including consumer packaged goods, technology, finance, automotive, and more – helping businesses turn research into true, impactful insights. Mihir has a BS in Health Sciences and an MBA in Marketing & Finance from Purdue University.

Bold facts

Learn more about

Mihir

Your favorite part of working at Bold Insight:

I get to be part of a team that collectively is looking to do “the greater good.”

In your spare time you would absolutely do this:

Play video games.

What fictional family would you like to join?

The Lannisters… they have good entrance music.

Your favorite city in the world is...and why?

Cancun, Mexico – because of the all-inclusive resorts!

Favorite book:

The Way of Kings by Brandon Sanderson

Best piece of advice you’ve been given:

Don’t burn bridges. Being rational always seems to win out vs. being emotional.

What superpower would you most want?

Being invincible and/or feeling no pain. Because stubbing your toe sucks.

Any other facts to share?

I consider myself to be an expert skier (diamond slopes), and an expert bowler (all-time high 257).
.blog_listing_team {display: block !important;}
Read Mihir's bold insights
January 25, 2023

With a few considerations and thoughtful planning, research that includes the a11y community can effectively collect data while ensuring a respectful participant experience to help design products that meet the needs of all users.

READ MORE
November 14, 2022

By being thoughtful of the research process and unique needs of participants, researchers can champion inclusion of those with accessibility needs in research, resulting in better designed products.

READ MORE

Read our team’s latest bold insights

5 tips for remote UX research with the A11y community

Approximately 15% of the global population identifies as having a disability. Given that so many individuals have accessibility needs, it is essential that we, as user experience (UX) researchers, design products with the accessibility (a11y) community in mind, and...

read more

Six unique benefits of rolling research  

Our team has seen an increase in requests for rolling research to support product design across multiple industries, from consumer goods to healthcare. We’ve seen firsthand the benefits of executing this model of research and why it can revolutionize the way product...

read more