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Mihir Bhatt


Mihir has over 15 years of marketing research experience, working with a diverse set of categories including consumer packaged goods, technology, finance, automotive, and more – helping businesses turn research into true, impactful insights. Mihir has a BS in Health Sciences and an MBA in Marketing & Finance from Purdue University.

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Your favorite part of working at Bold Insight:

I get to be part of a team that collectively is looking to do “the greater good.”

In your spare time you would absolutely do this:

Play video games.

What fictional family would you like to join?

The Lannisters… they have good entrance music.

Your favorite city in the world is...and why?

Cancun, Mexico – because of the all-inclusive resorts!

Favorite book:

The Way of Kings by Brandon Sanderson

Best piece of advice you’ve been given:

Don’t burn bridges. Being rational always seems to win out vs. being emotional.

What superpower would you most want?

Being invincible and/or feeling no pain. Because stubbing your toe sucks.

Any other facts to share?

I consider myself to be an expert skier (diamond slopes), and an expert bowler (all-time high 257).
Read Mihir's bold insights

Read our team’s latest bold insights

Three ways UX research supports accessible product design

Designing accessible products through UX research can create better user experiences for all when researchers are knowledgeable about accessibility and accessible designs, recruit those with a wide range of accessibility needs throughout the UX process, and offer accessible participation options like in-home testing.

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