Melissa Cassidy

Project Management Coordinator

Having spent more than 25 years in the healthcare field, which ranges from launching a new drug delivery device to running the operations of long-term care revenue cycle management organization, Melissa brings a unique background to the Bold Insight team. She offers efficiency, detail orientation, and enthusiasm when collaborating with her colleagues to support every phase of the research project life cycle. Melissa has a BA in Economics from Northern Illinois University.

Bold facts

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Something unique about you summed up in one sentence: 

There isn't a food I don't like, and that can be a blessing and a curse. 

Your favorite city in the world is...and why? 

Positano, Italy. It's like stepping back in time and into a dream all at the same time. So much to experience with its archeological sites, impressive hillside architecture, breathtaking crystal blue waters and coffee, wine or pizza at every turn. 

In your spare time (or if you had spare time), you would absolutely do this: 

Set up an easel and start painting. I secretly want to be an artist.

Share an interesting fact or a special skill: 

I am always up for an adventure or learning a new hobby. I'll try almost anything once. 

Your ultimate celebrity dinner party guest list would include...

A filmmaker, comedian, musician, inspirational leader. Too many to specifically name but each would provide interesting table conversation and entertainment! 

Long-term personal or professional goal: 

Learn Italian and immerse myself in my country of origin. 

Favorite TV show:

Any home improvement show. I love updating and renovating homes.

What is your favorite way to give back to the community? 

Junior Achievement volunteer. Fun to put my economics degree to work by helping kids prepare for economic success in the global economy. 
Read Melissa's bold insights
March 16, 2023

Instead of a top-down, one-size-fits-all approach to research, collaboration between manufacturers and human factors research teams can create trusted partnerships and a focus on designing valuable products.

February 27, 2023

To boost adoption of IoT devices, medical device manufacturers should consider four key questions to gain insights into user contexts and perceptions.

February 22, 2023

When used with proper consideration, VR can be a fantastic tool in the researcher’s toolkit.

February 14, 2023

Ethnographic research helps identify nuances to create a more robust understanding of users, identifying unexpected insights that may not show themselves until much later in the product development process.

January 25, 2023

With a few considerations and thoughtful planning, research that includes the a11y community can effectively collect data while ensuring a respectful participant experience to help design products that meet the needs of all users.

November 14, 2022

By being thoughtful of the research process and unique needs of participants, researchers can champion inclusion of those with accessibility needs in research, resulting in better designed products.


Read our team’s latest bold insights

4 make-or-break considerations for health IoT ecosystems

All too often, medical device manufacturers roll out Internet of Things (IoT) devices that struggle to satisfy users and be adopted at scale. That’s in part because health IoT doesn’t exist in a void. Each device fits into a broader ecosystem that includes other...

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