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Leila Al-Azzawi

UX Researcher

With a background that spans the design, research, and engineering spaces, Leila brings to Bold Insight a strong interdisciplinary skillset. She particularly excels at identifying patterns and extracting meaningful insights from complex, qualitative data. She thrives working in fast-paced, collaborative environments and believes in the power of user research for a transformative impact. Leila has a MEng in Design Engineering from Imperial College London.

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Something unique about you summed up in one sentence:

I enjoy the changing seasons, but I'm happiest on a cozy rainy day.

Your favourite city in the world is...and why?

London - I love the mixture of old and new; so many iconic designs and fashions are associated with London. Not to mention, you can access every cuisine imaginable.

In your spare time (or if you had spare time), you would absolutely do this:

Travelling and painting/sketching the people and places I see. It's the best way to capture memories.

You cannot start the day without doing this...

Having a cup of tea with one of my cats.

What would be your most valuable zombie apocalypse skill?

Ensuring that the dinner table always looks nice, no matter the resources.

Favourite book or TV show:

Anything historical fiction, Downton Abbey is a favourite.

Best piece of advice you’ve been given:

No matter what has happened so far, good or bad... what's the next move? Where do we go from here?

What is your favourite way to give back to the community?

Supporting charity shops - I love hunting for unique pre-loved items, saving things from landfills, and donating to important causes in the process!
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