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Bob Schumacher

Managing Partner

Bob has more than 25 years of experience in UX research. He co-owned User Centric, the largest UX firm in the US, and founded the first international network of UX consulting firms, which has grown to 25 countries. With a passion for global testing, Bob edited The Handbook of Global User Research and is the co-author of the recently published AI and UX: Why Artificial Intelligence Needs User Experience.He lectures frequently on the latest trends in UX research. Bob holds a PhD in Cognitive and Experimental Psychology from the University of Illinois, Urbana-Champaign.

Bold facts

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Something unique about you summed up in one sentence:

If it weren’t for cheese, I’m not sure what I would eat.

Your favorite part of working at Bold Insight:

With amazing clients and incredible colleagues, we will change the world for the better.

In your spare time you would absolutely do this:

Learn to falcon.

How long have you been in the UX field?

Um, 30 years (OUCH)

Your favorite city in the world is...and why?

London – nothing else comes close to its vibrancy – around every corner is a new adventure.

Your ultimate celebrity dinner party guest list would include:

Nick Offerman. Sean Connery. Harrison Ford.

Long-term personal or professional goal?

I’d like to walk the Camino de Santiago.

Any other facts to share?

There is so much of this world yet to explore – I’d love to take bike trips all over Europe.
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