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Managing Partner
Bob has more than 25 years of experience in UX research. He co-owned User Centric, the largest UX firm in the US, and founded the first international network of UX consulting firms, which has grown to 25 countries. With a passion for global testing, Bob edited The Handbook of Global User Research and is the co-author of the recently published AI and UX: Why Artificial Intelligence Needs User Experience.He lectures frequently on the latest trends in UX research. Bob holds a PhD in Cognitive and Experimental Psychology from the University of Illinois, Urbana-Champaign.
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- Harnessing UX research to empower children and enhance parental controls online
- Bold Insight to present findings from global study on AI tools at UX Masterclass
- Generative AI in UX research: what are the risks and rewards?
- Bold Insight featured in Global Banking & Finance Review highlighting FCA Consumer Duty
- Bold Insight’s Bob Schumacher to present on AI and UX at HCID Conference
- Bold Insight to present about the power of combining UX and market research at London conference
- Bold Insight to present on inclusivity and older adults
- Four ways the pandemic has permanently changed UX research
- Bold Insight co-sponsors DePaul University grant program that bridges AI and UX
- Bold Insight’s Lew and Schumacher to present at UX Masterclass
- Bold Insight’s Lew and Schumacher share global user research lessons learned during UXinsight Festival
- Ageism and technology UX: Designing for seniors
- Bold Insight presents on AI and remote testing at UX Masterclass
- Bold Insight’s Lew and Schumacher release book on artificial intelligence and user experience
- Will participants show for fieldwork?
- Bold Insight’s Robert Schumacher presents to University of Illinois about careers in UX research
- Is a product still usable if the user has to "get used to it?"
- 6 UX trends for 2019
- Is customer channel-hopping hiding UX problems?
- Confirmation Fatigue: Enough with the reminders already!
- Bold Insight team presents on voice interface design and artificial intelligence at UX Masterclass Milan
- Webisode: Global user research -- where to start
- Webisode: Global user research -- things to think about
- Webisode: Why invest in global user research?
- Designing for Voice: The next phase of UX design
Read our team’s latest bold insights
Harnessing UX research to empower children and enhance parental controls online
As the UK rolls out its Online Safety Act, platforms must improve their parental control systems. Read on to discover how UX research can shed light on the complexities of effective parental controls, enabling designs that empower parents and protect children online.
Revolutionising women’s health: The power of Femtech and inclusive design
On this International Women’s Day, we advocate for user-centered design of Femtech solutions to address diverse needs in women’s health.
Follow this framework to ensure your SaMD conforms to HF standards post-release
Navigate regulatory nuances for your SaMD by following a structured approach to maintain compliance post-release.