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Bob has more than 25 years of experience in UX research. He co-owned User Centric, the largest UX firm in the US, and founded the first international network of UX consulting firms, which has grown to 25 countries. With a passion for global testing, Bob edited The Handbook of Global User Research and is the co-author of the recently published AI and UX: Why Artificial Intelligence Needs User Experience.He lectures frequently on the latest trends in UX research. Bob holds a PhD in Cognitive and Experimental Psychology from the University of Illinois, Urbana-Champaign.
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