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Bob Schumacher

Managing Partner

Bob has more than 25 years of experience in UX research. He co-owned User Centric, the largest UX firm in the US, and founded the first international network of UX consulting firms, which has grown to 25 countries. With a passion for global testing, Bob edited The Handbook of Global User Research and is the co-author of the recently published AI and UX: Why Artificial Intelligence Needs User Experience.He lectures frequently on the latest trends in UX research. Bob holds a PhD in Cognitive and Experimental Psychology from the University of Illinois, Urbana-Champaign.

Bold facts

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Something unique about you summed up in one sentence:

If it weren’t for cheese, I’m not sure what I would eat.

Your favorite part of working at Bold Insight:

With amazing clients and incredible colleagues, we will change the world for the better.

In your spare time you would absolutely do this:

Learn to falcon.

How long have you been in the UX field?

Um, 30 years (OUCH)

Your favorite city in the world is...and why?

London – nothing else comes close to its vibrancy – around every corner is a new adventure.

Your ultimate celebrity dinner party guest list would include:

Nick Offerman. Sean Connery. Harrison Ford.

Long-term personal or professional goal?

I’d like to walk the Camino de Santiago.

Any other facts to share?

There is so much of this world yet to explore – I’d love to take bike trips all over Europe.
Read Bob's bold insights

Read our team’s latest bold insights

Three ways UX research supports accessible product design

Designing accessible products through UX research can create better user experiences for all when researchers are knowledgeable about accessibility and accessible designs, recruit those with a wide range of accessibility needs throughout the UX process, and offer accessible participation options like in-home testing.

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