Scott Siebert


Scott’s background is in qualitative research and human behavior. He has been working in research for eight years, with a particular interest in human factors research. He has conducted research in a variety of industries, including health care, automotive, and financial services, with experience in focus groups, in-lab usability testing, summative medical testing, and in-car research. Scott has an MA in global politics from Illinois State University.

Bold facts

Learn more about


Something unique about you summed up in one sentence

I was on the debate team in college and because of that I can speed read/talk

Your favorite part of working at Bold Insight

Knowing that I’ll always have the opportunity to work with smart, kind people who push me to work harder

In your spare time you would absolutely do this:

Travel. I always enjoy seeing new places and experiencing new cultures

How long have you been in the UX field?

5 years

Your favorite city in the world is...and why?

Chicago. It’s home, and I have so many fond memories here

You cannot start the day without doing this…

Eating breakfast. I don’t drink coffee, but I’m useless if I don’t eat something.

Your ultimate celebrity dinner party guest list would include:

Paul McCartney, Conan O’Brien, Steve Carell. I think a combination of folks with musical and comedy backgrounds would be a lot of fun.

Long-term personal or professional goal?

Professionally, I would also love to gain some more experience with international studies. I also want to continue to grow in whatever role I have on each project, whether it’s taking notes, moderating, or leading. Personally, my wife and I have a goal to purchase a house in the next year.
Read Scott's bold insights
May 14, 2020

When in-person testing is not feasible, stay on track by using remote interviews to collect data and refine the in-vehicle experience for your consumers.

December 12, 2018

To successfully execute on-the-road driver experience research, it’s important to account for factors unique to the driving environment, such as the route or geographic location.


Read our team’s latest bold insights

5 tips for remote UX research with the A11y community

Approximately 15% of the global population identifies as having a disability. Given that so many individuals have accessibility needs, it is essential that we, as user experience (UX) researchers, design products with the accessibility (a11y) community in mind, and...

read more

Six unique benefits of rolling research  

Our team has seen an increase in requests for rolling research to support product design across multiple industries, from consumer goods to healthcare. We’ve seen firsthand the benefits of executing this model of research and why it can revolutionize the way product...

read more