Imagine: You’re interviewing a 9-year-old to get feedback on a new level of a popular children’s game. During the warmup part of the session, she was chatty and smiling and made a lot of eye contact, but now something has changed. She’s nervous and is struggling to...
Scott’s background is in qualitative research and human behavior. He has been working in research for eight years, with a particular interest in human factors research. He has conducted research in a variety of industries, including health care, automotive, and financial services, with experience in focus groups, in-lab usability testing, summative medical testing, and in-car research. Scott has an MA in global politics from Illinois State University.
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When in-person testing is not feasible, stay on track by using remote interviews to collect data and refine the in-vehicle experience for your consumers.
To successfully execute on-the-road driver experience research, it’s important to account for factors unique to the driving environment, such as the route or geographic location.
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