As UX researchers, we play a critical role to ensure all research participants feel comfortable and respected. For those in the accessibility (a11y) community, we are cognizant of the variety of accommodations that may need to be employed throughout the participant...
Managing Partner
Pam has 20 years of experience in marketing with deep knowledge of the UX landscape. She has been on both boutique and corporate teams, with a passion for local strategy within a global framework. While spending most of her time focused on marketing, Pam is also a trained moderator. Pam has a BS in Marketing and International Business from Drake University.



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Read our team’s latest bold insights
5 tips for remote UX research with the A11y community
Approximately 15% of the global population identifies as having a disability. Given that so many individuals have accessibility needs, it is essential that we, as user experience (UX) researchers, design products with the accessibility (a11y) community in mind, and...
Accessibility and medical human factors research: 3 questions to ask your product teams
One of the best parts of my job as a human factors researcher is interacting with participants during studies. Early medical device studies generally have bare-bones definitions of intended user groups that become more defined throughout the product development life...
Six unique benefits of rolling research
Our team has seen an increase in requests for rolling research to support product design across multiple industries, from consumer goods to healthcare. We’ve seen firsthand the benefits of executing this model of research and why it can revolutionize the way product...