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Gavin Lew
Managing Partner
Gavin has 25 years of experience in corporate and academic environments. He founded what grew to be the largest UX firm in the US. After selling the company, he continued to lead the North American UX team to become one of the most profitable business units of the parent organization. Faculty member of the Feinberg School of Medicine, Division of General Internal Medicine/Geriatrics, he provides UX expertise in electronic health records and health technology and consults on research methods for Northwestern studies. Gavin is a frequent presenter at national and international conferences, the inventor of several patents, and co-authored the book, AI and UX: Why Artificial Intelligence Needs User Experience, on how to improve adoption of AI-enabled products and services. He is an adjunct professor at DePaul and Northwestern Universities. Gavin has a MA in Experimental Psychology from Loyola University.


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- Global UX, mastered: The UXalliance's 20-year collaboration story
- Bold insight to lead accessibility discussion at UX Masterclass in Dubai
- Bold Insight to present on AI at STRAT USA 2024
- UX Institute interviews Bold Insight about the impact of AI on product experiences
- Bold Insight to present on AI and UX at UX STRAT conference
- Bold Insight to present at 2022 UX Masterclass
- Bold Insight to present on IFU design, digital telemetry, and other human factors topics at HFES Healthcare Symposium
- Bold Insight’s Gavin Lew to discuss UX researcher hiring strategies
- Bold Insight co-sponsors DePaul University grant program that bridges AI and UX
- Bold Insight’s Lew and Schumacher to present at UX Masterclass
- Bold Insight’s Gavin Lew to present on UX research and accessibility
- Bold Insight’s Lew and Schumacher share global user research lessons learned during UXinsight Festival
- Bold Insight presents on AI and remote testing at UX Masterclass
- Bold Insight’s Lew and Schumacher release book on artificial intelligence and user experience
- Bold Insight’s Gavin Lew talks AI user design in MedTech podcast
- Bold Insight’s Gavin Lew to present at Intellus Worldwide Fall vForum
- Bold Insight’s Gavin Lew talks about the relationship of UX and artificial intelligence at Intellus Worldwide Summit
- Bold Insight’s Gavin Lew talks about humanizing experiences with artificial intelligence at Intellus Worldwide event
- Bold Insight’s Gavin Lew to highlight medical devices and human factors at Intellus Worldwide Summit
- Bold Insight’s Gavin Lew presents on artificial intelligence technology at the International Home and Housewares Show
- Bold Insight’s Robert Schumacher presents to University of Illinois about careers in UX research
- A Bold year to remember!
- Bold Insight’s Gavin Lew to present at Money 2020
- The critical component missing from AI technology
- Bold Insight’s Gavin Lew to present on artificial intelligence and user experience at Chicago AI Days preview event
- Just in time for the Super Bowl - A football metaphor for UX research and design
Read our team’s latest bold insights
Global UX, mastered: The UXalliance’s 20-year collaboration story
This year marks the 20th anniversary of the UXalliance. To celebrate this milestone, we sat down with Gavin, one of the five founding members, to discuss the organization’s history, guiding principles, and the benefits it brings to clients.
Human factors testing for OTC drugs and non-prescription medical devices
As the field of human factors continues to evolve, so must our approaches to testing and study design. While the FDA’s 2013 guidance laid the groundwork for study design and methodology, recent discussions and conference presentations have prompted a shift in how we approach OTC HF testing, leading to more comprehensive and realistic assessments of these products.
What the history of human factors tells us about the future of our industry
Look back at the rich history of human factors engineering, from its roots in anthropometry to the advanced field of ergonomics and beyond. These developments have shaped technologies and design, enhancing everyday life by making experiences safer and more intuitive.