Gavin has 25 years of experience in corporate and academic environments. He founded what grew to be the largest UX firm in the US. After selling the company, he continued to lead the North American UX team to become one of the most profitable business units of the parent organization. Faculty member of the Feinberg School of Medicine, Division of General Internal Medicine/Geriatrics, he provides UX expertise in electronic health records and health technology and consults on research methods for Northwestern studies. He is a frequent presenter at national and international conferences and the inventor of several patents. Gavin is currently co-authoring a book on artificial intelligence (AI) and UX. He is an adjunct professor at DePaul and Northwestern Universities. Gavin has a MA in Experimental Psychology from Loyola University.
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Guided by 20 years of experience, we are dedicated to using what we've learned to benefit our clients, empower our employees, and give back to our community.
The first step when developing AI is to understand the user need; but just as critical, is knowing the context in which the data is being collected.
User research and user-centered design are inseparable. We are quarterbacks. We don’t like to run.
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Imagine: You’re interviewing a 9-year-old to get feedback on a new level of a popular children’s game. During the warmup part of the session, she was chatty and smiling and made a lot of eye contact, but now something has changed. She’s nervous and is struggling to...
Bold Insight believes responsive design that prioritizes employee experiences helps drive engagement and productivity (and boosts financial performance). That’s why when we began to design Bold Insight’s corporate architecture, we drew from our own broad experiences...
HR leaders made it through the system shocks of 2020. They made it through the Great Resignation. Now, many are focusing once again on “normal” priorities like reducing employee attrition and improving engagement. To assess that, many of today’s HR leaders conduct...
Last winter, there was a shift in the way people think and talk about artificial intelligence (AI); it felt seismic and sudden. Even though we’ve been quietly surrounded by AI for some time, the media’s perfect-storm reaction to Bard, ChatGPT, and others has caused...