Gavin Lew, Managing Partner at Bold Insight, will speak to UX practitioners, product managers, designers, researchers, digital leaders, and marketing executives at the UX Masterclass in Dubai. This event, a first for the MENA region, is sponsored by UXalliance, a global network of UX agencies, with hosts, Digital of Things, a UAE and KSA-based experience research and design firm. Marking its 21st installment, the conference will take place under the theme Shaping tomorrow’s experiences: UX in the era of evolving customers. 

In his talk on October 24, 2024, titled “A11y: Universal design research to make products more accessible,” Lew will draw on over two decades of in-person research sessions to highlight the importance of accessibility. He will showcase how to enhance product support for individuals with disabilities, including those who are hard of hearing or deaf, have low vision or are blind, require mobility assistance, or have various cognitive needs.  

“Accessibility is not just a feature; it is about making product design more inclusive,” said Lew. “An often forgotten fundamental aspect of universal design is the product becomes more useful to more users than teams can imagine. Our goal is to create products that empower and include everyone.”   

Attendees will gain insights from real-world examples, study logistics, and demographic-specific recruitment strategies. Lew will also share compelling case studies, such as developing the first hands-free mobile device operated by audio input and mobile app studies that diagnose mobility issues. These examples demonstrate the crucial combination of usability and accessibility in design. Additionally, he will discuss pioneering research related to cutting-edge technologies, aiming to engage the audience and foster dynamic discussions.

Event Details:  

• Date: October 24, 2024
• Location: Dubai Knowledge Park, UAE  

This event, packed with expert sessions and networking opportunities, is essential for those shaping the future of digital experiences. 

About UXalliance
The UXalliance is a network of leading UX companies and global organizations that aim to create better international products and services by providing local research, insight, and design.  

About Bold Insight
Based in Chicago and London, Bold Insight is a UX research agency that combines the expertise and professionalism of a large agency with the imagination and agility of a startup. This approach allows for responsiveness, a sense of pride and ownership, and the flexibility to exceed project expectations. For more information, visit boldinsight.com or email to discuss your next project.