Bold Insight’s Gavin Lew talks about humanizing experiences with artificial intelligence at Intellus Worldwide event

September 11, 2019

Gavin Lew, Managing Director of Bold Insight, presents Humanizing Experiences with UX-focused AI at the Intellus Worldwide Regional Event in Chicago, Illinois on September 11, 2019. In his talk, Lew will discuss the value of user experience (UX) design and integration for artificial intelligence endeavors. He will also offer insight into why artificial intelligence (AI) has failed in the past, why it’s heading that way again, and key consideration factors to make sure AI is successful.

“As AI begins to permeate into health systems, now is the time for the industry to apply a UX framework based on context, interaction, and trust that optimizes use, acceptance, and user integration of AI-driven endeavors,” commented Lew. “The challenge is that AI needs to focus less on being artificial, and more on how we make it work with humans to solve real problems.”

With a deep expertise in medical device research, the Bold Insight team frequently presents at healthcare-related events and contributes to industry standards. Read our latest health news.

Lew is currently writing a book on AI and UX which is scheduled to be published in 2020. Connect with him on Linked In and Twitter.

About Intellus Worldwide
Formed in 2018, Intellus Worldwide unified renowned industry associations The Pharmaceutical Business Intelligence and Research Group (PBIRG) and Pharmaceutical Marketing Research Group (PMRG) bringing together healthcare insights professionals and global pharmaceutical and medical device manufacturers and service providers. For more information about the event, visit

About Bold Insight
Bold Insight is user experience (UX) research agency based in Chicago. The team offers clients the expertise and professionalism of a large agency, with the imagination and agility of a startup. This dynamic offering results in responsiveness, sense of pride and ownership, and flexibility to exceed project expectations. Find out more at or email [email protected] to discuss your next project.