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Nicole Guo

UX Researcher

Having grown up in China and the UK, Nicole’s diverse background offers unique perspectives to clients, especially when conducting global research. Her academic background in psychology and curiosity for learning drives her eagerness to conduct UX research. Nicole has a BA in Psychology from the University of Cambridge, and an MS in Applied Psychology from the University of Southern California.

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What fictional universe would you like to live in?

Harry Potter 100%

Your favorite part of working at Bold Insight:

Every day is different from the last!

In your spare time you would absolutely do this:

I love hot yoga. It’s honestly the only time I can calm my mind.

Your favorite city in the world is...and why?

Santorini, my absolute favorite place to travel to. The sunsets cannot be topped.

You cannot start the day without doing this:

Foam rolling.

Your ultimate celebrity dinner party guest list would include:

I’m so bad with celebrities…

Long-term personal or professional goal?

Finally learn to ride a bike.

Favorite quote:

“Sometimes all you need is twenty seconds of insane courage.” ~Benjamin Mee, We Bought a Zoo
Read Nicole's bold insights
September 19, 2023

Our global AI study taught us a lot, including that human translators are still key to quality translation and the research it supports.

August 31, 2023

Speech technology helps UX researchers bridge linguistic and cultural barriers. Effective use, however, depends on balancing the roles of humans and tech.

August 18, 2023

Generative AI can speed up repetitive research tasks, but it’s still hard to trust each output. Our global AI study measures the concrete impact.

June 27, 2023

China and the European Union are regulating AI ethics. The mandate for medtech design teams: build AI-powered products that meet ethics standards and inspire user trust.


Read our team’s latest bold insights