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Margo has been part of the Bold Insight team since she was a pup, which is also when the office learned to keep snacks above counter level. She brings boundless energy, an extraordinary nose, and a pair of eyes that have never once failed to get exactly what they’re asking for.
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Explore the hard truths of in-home medical device ethnographies: getting in the door, navigating consent in real households, managing micro-ethics in the moment, and what it takes to surface the workarounds that structured usability testing never will.
Rigorous research isn’t enough. Real impact comes from the listening, judgment, and partnership built long before the final report lands.
In specialized sectors, safety is not in the numbers. Learn how targeted quantitative research filters noise, ensures real human data, and supports confident Go/No-Go decisions.
The way people interact with technology is evolving, shifting from command-based keywords to conversational complexity.