William Lehman


Will has a passion for creating a world that empowers all users. His interest in UX research stems from universal accessibility and inclusive design. He brings a background in psychology with a focus on human factors research in the areas of automation trust, wearable devices, touchscreen, and analog solutions. Will holds a BS in Psychology from Michigan Technological University and an MS in Psychology from Old Dominion University.

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Something unique about you summed up in one sentence:

My first goal when I move is to identify all cafes within walking distance to find the best ones for every purpose.

Your favorite part of working at Bold Insight:

Working with really communicative teams and co-workers who are invested in my success has been a fantastic experience.

In your spare time you would absolutely do this:

I love working with my hands and creating things!

Share an interesting fact:

Between making jewelry that requires fine dexterity and chain mail that requires bending 5,000 steel rings, I have weirdly strong forearms.

What superpower would you most want?

Telekinesis because sometimes when I’m in bed the light switch is too far away. Yes, I know clappers exist. No, it is not the same.

Best piece of advice you’ve been given:

Don’t miss an opportunity to do something good because you are waiting for the opportunity to do something great.

Long-term personal or professional goal?

I want to work towards a more inclusive and accessible world. Technology shouldn’t be an obstacle to anyone’s success.

What fictional family would you like to join?

My real family is pretty great, but for fictional… probably the characters from House in the Cerulean Sea. Who wouldn’t want a wvyern for a brother?
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Read William's bold insights
January 25, 2023

With a few considerations and thoughtful planning, research that includes the a11y community can effectively collect data while ensuring a respectful participant experience to help design products that meet the needs of all users.

November 14, 2022

By being thoughtful of the research process and unique needs of participants, researchers can champion inclusion of those with accessibility needs in research, resulting in better designed products.


Read our team’s latest bold insights

5 tips for remote UX research with the A11y community

Approximately 15% of the global population identifies as having a disability. Given that so many individuals have accessibility needs, it is essential that we, as user experience (UX) researchers, design products with the accessibility (a11y) community in mind, and...

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Six unique benefits of rolling research  

Our team has seen an increase in requests for rolling research to support product design across multiple industries, from consumer goods to healthcare. We’ve seen firsthand the benefits of executing this model of research and why it can revolutionize the way product...

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