Imagine: You’re interviewing a 9-year-old to get feedback on a new level of a popular children’s game. During the warmup part of the session, she was chatty and smiling and made a lot of eye contact, but now something has changed. She’s nervous and is struggling to...
Heather has been managing and executing user experience research for over 15 years. She brings extensive experience designing research projects using a variety of methods to address each project’s unique objectives. Heather has worked in virtually every industry including automotive, ecommerce, financial services, health, and technology. She leads the Bold Insight training program to ensure consistent and high quality insights delivered on all engagements. Heather has a MS in Psychology with an emphasis in Human Factors from Clemson University.
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Manufacturers building an ecosystem of devices and services should design for both a separate, personalized experience and household or shared experience.
Regardless of whether the interface is intended to be used by a customer (novice) or an employee (expert), the key is to ensure that the POS interface is designed for the intended audience. To do this, organizations should engage users throughout the design process.
Read our team’s latest bold insights
Want to increase employee retention? Design your company around your employees
Bold Insight believes responsive design that prioritizes employee experiences helps drive engagement and productivity (and boosts financial performance). That’s why when we began to design Bold Insight’s corporate architecture, we drew from our own broad experiences...
Why employee experience should get the same attention as user experience
HR leaders made it through the system shocks of 2020. They made it through the Great Resignation. Now, many are focusing once again on “normal” priorities like reducing employee attrition and improving engagement. To assess that, many of today’s HR leaders conduct...
Not sure how to use AI tools in your UX research? Consider making it your sparring partner
Last winter, there was a shift in the way people think and talk about artificial intelligence (AI); it felt seismic and sudden. Even though we’ve been quietly surrounded by AI for some time, the media’s perfect-storm reaction to Bard, ChatGPT, and others has caused...