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Piyatida Haerr


Piya draws on her training in human computer interaction to understand how people respond to technology. She has lead over 100 small- and large-scale projects, including several multi-country projects. Piya has conducted formative and summative research on medical devices and software, mobile devices and accessories, websites, productivity, financial, and enterprise application tools. She also has extensive experience researching interactive voice response (IVR) systems in a variety of industries.
Piya is a member of the User Experience Professionals Association (UXPA), Human Factors and Ergonomics Society (HFES) and Association for the Advancement of Medical Instrumentation (AAMI). She has an MS in Human-Computer Interaction from De Paul, University, BS in Computer Science with a minor in Art from Northeastern Illinois University.

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Something unique about you summed up in one sentence

I really don’t want to dig a ditch.

Your favorite part of working at Bold Insight

I love the people that I work with….just like everyone else here!

In your spare time (or if you had spare time), you would absolutely do this:

I want to learn to be a motorcycle stunt driver.

How long have you been in the UX field?

74 cat years (15+ human years)

You cannot start the day without doing this…

Hug my kid and check my phone

Your ultimate celebrity dinner party guest list would include:

Harry Potter, Michelle Obama, Walter Payton, NKOTB

Long-term personal or professional goal?

I would like to learn how to crochet.

Any other facts to share?

My favorite color is red.
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