Piyatida Haerr


Piya draws on her training in human computer interaction to understand how people respond to technology. She has lead over 100 small- and large-scale projects, including several multi-country projects. Piya has conducted formative and summative research on medical devices and software, mobile devices and accessories, websites, productivity, financial, and enterprise application tools. She also has extensive experience researching interactive voice response (IVR) systems in a variety of industries.

Piya is a member of the User Experience Professionals Association (UXPA), Human Factors and Ergonomics Society (HFES) and Association for the Advancement of Medical Instrumentation (AAMI). She has an MS in Human-Computer Interaction from De Paul, University, BS in Computer Science with a minor in Art from Northeastern Illinois University.

Bold facts

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Something unique about you summed up in one sentence

I really don’t want to dig a ditch.

Your favorite part of working at Bold Insight

I love the people that I work with….just like everyone else here!

In your spare time you would absolutely do this:

I want to learn to be a motorcycle stunt driver.

How long have you been in the UX field?

74 cat years (15+ human years)

You cannot start the day without doing this…

Hug my kid and check my phone

Your ultimate celebrity dinner party guest list would include:

Harry Potter, Michelle Obama, Walter Payton, NKOTB

Long-term personal or professional goal?

I would like to learn how to crochet.

Any other facts to share?

My favorite color is red.
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Read Piyatida's bold insights
January 25, 2023

With a few considerations and thoughtful planning, research that includes the a11y community can effectively collect data while ensuring a respectful participant experience to help design products that meet the needs of all users.

November 14, 2022

By being thoughtful of the research process and unique needs of participants, researchers can champion inclusion of those with accessibility needs in research, resulting in better designed products.


Read our team’s latest bold insights

5 tips for remote UX research with the A11y community

Approximately 15% of the global population identifies as having a disability. Given that so many individuals have accessibility needs, it is essential that we, as user experience (UX) researchers, design products with the accessibility (a11y) community in mind, and...

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Six unique benefits of rolling research  

Our team has seen an increase in requests for rolling research to support product design across multiple industries, from consumer goods to healthcare. We’ve seen firsthand the benefits of executing this model of research and why it can revolutionize the way product...

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