Piyatida Haerr


Piya draws on her training in human computer interaction to understand how people respond to technology. She has lead over 100 small- and large-scale projects, including several multi-country projects. Piya has conducted formative and summative research on medical devices and software, mobile devices and accessories, websites, productivity, financial, and enterprise application tools. She also has extensive experience researching interactive voice response (IVR) systems in a variety of industries.

Piya is a member of the User Experience Professionals Association (UXPA), Human Factors and Ergonomics Society (HFES) and Association for the Advancement of Medical Instrumentation (AAMI). She has an MS in Human-Computer Interaction from De Paul, University, BS in Computer Science with a minor in Art from Northeastern Illinois University.

Bold facts

Learn more about


Something unique about you summed up in one sentence

I really don’t want to dig a ditch.

Your favorite part of working at Bold Insight

I love the people that I work with….just like everyone else here!

In your spare time you would absolutely do this:

I want to learn to be a motorcycle stunt driver.

How long have you been in the UX field?

74 cat years (15+ human years)

You cannot start the day without doing this…

Hug my kid and check my phone

Your ultimate celebrity dinner party guest list would include:

Harry Potter, Michelle Obama, Walter Payton, NKOTB

Long-term personal or professional goal?

I would like to learn how to crochet.

Any other facts to share?

My favorite color is red.
Read Piyatida's bold insights
May 31, 2023

Unlock valuable insights by creating engaging environments, maximizing participation, and uncovering the genuine perspectives of young users.

May 19, 2023

We designed Bold Insight to deliver our employees’ best work. The result: a workplace that reflects the emotions, ideas, and experiences of all our employees.

May 16, 2023

Employees are a key user group at any organization. Applying UX research principles can help HR leaders optimize employee experience, drive engagement, and boost the bottom line.

May 11, 2023

Generative AI can help researchers refine and clarify research objectives, communicate effectively, and spark creativity and strategic thinking.

April 12, 2023

Regulations and guidance for human factors research and medtech have evolved, but the goals remain unchanged. The right research partner makes navigating FDA rules simple.


Read our team’s latest bold insights