Lucy Tootill


Lucy has more than a decade of experience in clinical operations and finance. Clients benefit from her passion for working with people of diverse backgrounds and drive to put people at the center of the research. Lucy loves to dig for the “why” under complicated problems and is driven to find the balance between user needs and business goals in each project. Lucy holds a BA in Political Science from California State University, Los Angeles.

Bold facts

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Something unique about you summed up in one sentence:

I’m very allergic to animals but I keep adopting more anyway.

Your favorite part of working at Bold Insight:

Every project has its own personality, I’ve love meeting them all.

In your spare time you would absolutely do this:

Work my way through the World’s 50 Best Restaurants list.

Your favorite city in the world is...and why?

San Francisco. I didn’t grow up there but it’s 100% my home.

You cannot start the day without doing this:

Having an iced coffee and doing my Wordle.

Favorite TV show:

East of Eden and Arrested Development

Best piece of advice you’ve been given:

Drink more water, get better sleep.

Any other facts to share?

I love asking people what their spirit animal is. Mine is the squirrel.
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Read Lucy's bold insights
January 25, 2023

With a few considerations and thoughtful planning, research that includes the a11y community can effectively collect data while ensuring a respectful participant experience to help design products that meet the needs of all users.

November 14, 2022

By being thoughtful of the research process and unique needs of participants, researchers can champion inclusion of those with accessibility needs in research, resulting in better designed products.


Read our team’s latest bold insights

5 tips for remote UX research with the A11y community

Approximately 15% of the global population identifies as having a disability. Given that so many individuals have accessibility needs, it is essential that we, as user experience (UX) researchers, design products with the accessibility (a11y) community in mind, and...

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Six unique benefits of rolling research  

Our team has seen an increase in requests for rolling research to support product design across multiple industries, from consumer goods to healthcare. We’ve seen firsthand the benefits of executing this model of research and why it can revolutionize the way product...

read more