Andres Sulleiro


Andres is an accomplished UX leader, serving as a thought partner and UX guide for clients, defining processes and methodologies, and managing and mentoring team members. With 25 years of experience, Andres has developed a deep knowledge base and practices user experience strategy and design across service offerings—from service design to product design. He has put these skills to work for global consulting firms, Fortune 500 companies, and independently in the US and Spain. He has a passion and curiosity for making people’s lives a little richer, a desire to excel and continuously improve, and a belief that you must enjoy what you do. Andres holds a BA in Media Communications from Webster University.

Bold facts

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Something unique about you summed up in one sentence: 

I am naturally curious and don't like to conform to established ways of thinking or doing things without reason. 

Your favorite city in the world is...and why? 

Asheville, NC. For its ancient natural beauty, its history, and its modern progressive culture and arts. 

In your spare time (or if you had spare time), you would absolutely do this: 

Spend my time working with my hands, whether it be tending to my yard or building something. 

Share an interesting fact or a special skill:

I have recently developed an interest in woodworking, inherited from my father.

Long-term personal or professional goal: 

To make something that may be passed down generations for which I may be remembered. 

What would be your most valuable zombie apocalypse skill? 

Not sure, I think I would be the first to go. I'm old, slow, and delicious. 

Favorite quote: 

"Worry only about the things you can affect." By my grandmother, who lived through hunger, depression, and war. 

What is your favorite way to give back to the community? 

By being kind to strangers and being generous with those who have less. 
Read Andres's bold insights
March 16, 2023

Instead of a top-down, one-size-fits-all approach to research, collaboration between manufacturers and human factors research teams can create trusted partnerships and a focus on designing valuable products.

February 27, 2023

To boost adoption of IoT devices, medical device manufacturers should consider four key questions to gain insights into user contexts and perceptions.

February 22, 2023

When used with proper consideration, VR can be a fantastic tool in the researcher’s toolkit.

February 14, 2023

Ethnographic research helps identify nuances to create a more robust understanding of users, identifying unexpected insights that may not show themselves until much later in the product development process.

January 25, 2023

With a few considerations and thoughtful planning, research that includes the a11y community can effectively collect data while ensuring a respectful participant experience to help design products that meet the needs of all users.

November 14, 2022

By being thoughtful of the research process and unique needs of participants, researchers can champion inclusion of those with accessibility needs in research, resulting in better designed products.


Read our team’s latest bold insights

4 make-or-break considerations for health IoT ecosystems

All too often, medical device manufacturers roll out Internet of Things (IoT) devices that struggle to satisfy users and be adopted at scale. That’s in part because health IoT doesn’t exist in a void. Each device fits into a broader ecosystem that includes other...

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