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Larry Becker

Director

Larry has more than 20 years’ experience creating, analyzing, and optimizing online user experiences. During his career Larry has led e-commerce for a leading national retailer, introduced website optimization services at an Inc 500 advertising agency, and led digital marketing for a top-ranked global business school. Larry’s passion is helping organizations find the sweet spot where user needs and business needs intersect. He enjoys learning new frameworks, breaking new ground, and working collaboratively to organize chaos without stifling creativity. Larry holds a BA from the University of Virginia.

Bold facts

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Larry

Something unique about you summed up in one sentence:

I have an exceptionally high tolerance for ambiguity.

Your favorite part of working at Bold Insight

Working with incredibly smart and kind people who are genuinely dedicated to helping clients and each other realize their potential.

In your spare time (or if you had spare time), you would absolutely do this:

Take long walks in exotic places.

Your favorite city in the world is...and why?

San Francisco and New York, both for food, culture and vibe. They are indeed quite different, but as noted, I’m more than OK with ambiguity.

You cannot start the day without doing this:

Breathing deeply. And drinking coffee.

Your ultimate celebrity dinner party guest list would include:

Little Richard, Willie Nelson, Francois Truffaut, and Joan Didion. Would that gel? I don’t know, but I figure Richard would keep things lively.

Long-term personal or professional goal?

To continue to learn and develop as a musician. It brings me joy and teaches me ways to learn about just about everything else.

Any other facts to share?

I once performed the song “Wild Thing” during a religious service. It was well-received.
Read Larry's bold insights

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Is your research ready for the unpredictable world of LLMs?

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As AI products powered by large language models grow more complex, traditional UX methods fall short. Bold Insight and Panasonic Well share how simulation can uncover safer, faster insights for unpredictable systems and build the foundation for trust, innovation, and lasting impact.

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