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Kendall Zarate

UX Researcher

Kendall has a multidisciplinary background in psychology and human behavior. Her interest in UX research was sparked by her fascination with the inner workings of the human mind and learning why people do the things they do. That curiosity, coupled with a strong attention to detail, allow her to bring enthusiasm and unique insights to each project. Kendall has a BA in Psychology from the University of California Santa Barbara and an MA in Psychology from Pepperdine University.

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What is your favorite way to give back to the community?

Volunteering and/or donating to a local animal shelter.

Your favorite part of working at Bold Insight:

The team is so supportive, and I love working within multiple industries.

In your spare time (or if you had spare time), you would absolutely do this:

Travel the world!

What fictional family would you like to join?

The Incredibles

You cannot start the day without doing this:

Morning stretch and two cups of coffee.

Favorite TV show:


Long-term personal or professional goal?

To be happy both personally and professionally, however that looks.

Best piece of advice you’ve been given:

Learn to accept the things you cannot change.
Read Kendall's bold insights
September 19, 2023

Our global AI study taught us a lot, including that human translators are still key to quality translation and the research it supports.

August 31, 2023

Speech technology helps UX researchers bridge linguistic and cultural barriers. Effective use, however, depends on balancing the roles of humans and tech.

August 18, 2023

Generative AI can speed up repetitive research tasks, but it’s still hard to trust each output. Our global AI study measures the concrete impact.

June 27, 2023

China and the European Union are regulating AI ethics. The mandate for medtech design teams: build AI-powered products that meet ethics standards and inspire user trust.


Read our team’s latest bold insights