Kendall Zarate


Kendall has a multidisciplinary background in psychology and human behavior. Her interest in UX research was sparked by her fascination with the inner workings of the human mind and learning why people do the things they do. That curiosity, coupled with a strong attention to detail, allow her to bring enthusiasm and unique insights to each project. Kendall has a BA in Psychology from the University of California Santa Barbara and an MA in Psychology from Pepperdine University.

Bold facts

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What is your favorite way to give back to the community?

Volunteering and/or donating to a local animal shelter.

Your favorite part of working at Bold Insight:

The team is so supportive, and I love working within multiple industries.

In your spare time you would absolutely do this:

Travel the world!

What fictional family would you like to join?

The Incredibles

You cannot start the day without doing this:

Morning stretch and two cups of coffee.

Favorite TV show:


Long-term personal or professional goal?

To be happy both personally and professionally, however that looks.

Best piece of advice you’ve been given:

Learn to accept the things you cannot change.
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Read Kendall's bold insights
January 25, 2023

With a few considerations and thoughtful planning, research that includes the a11y community can effectively collect data while ensuring a respectful participant experience to help design products that meet the needs of all users.

November 14, 2022

By being thoughtful of the research process and unique needs of participants, researchers can champion inclusion of those with accessibility needs in research, resulting in better designed products.


Read our team’s latest bold insights

5 tips for remote UX research with the A11y community

Approximately 15% of the global population identifies as having a disability. Given that so many individuals have accessibility needs, it is essential that we, as user experience (UX) researchers, design products with the accessibility (a11y) community in mind, and...

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Six unique benefits of rolling research  

Our team has seen an increase in requests for rolling research to support product design across multiple industries, from consumer goods to healthcare. We’ve seen firsthand the benefits of executing this model of research and why it can revolutionize the way product...

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