UX research and design helps organizations make data-backed, business-driven decisions, bringing clarity and confidence in an unpredictable economic environment.
Smart brands double down on UX when the economy dips
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Kirsten Bruckbauer
Director
Kirsten has over a decade of experience designing user research solutions that deliver insight, context, and clarity for product and business strategy teams. A master connector, she understands the interrelated operations of business, technology, and design, and has a track record of driving innovation and maturity in organizational research practices through strong partnerships between human-centered design, data analytics, industrial engineering, and behavioral science. Kirsten has an AB in Anthropology and a minor in Vocal Performance from Princeton University, and an MA in Social Sciences from the University of Chicago. She is also a certified LUMA practitioner and SAFe 4 Certified Agilest.
Bold facts
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Kirsten
Something unique about you summed up in one sentence:
I see the forest, but I also see every single tree.
Your favorite part of working at Bold Insight:
Yes, and…
How long have you been in the UX field?
10+ years
Your ultimate celebrity dinner party guest list would include:
Dave Eggers, Josh Groban, Brene Brown, Lady Gaga
In your spare time you would absolutely do this:
Design and build out my yard for water management, tree canopy cover, insect and bird preservation, and at least one harvestable rhubarb plant.
Your favorite city in the world is...and why?
Chicago…I’ve maintained for years that living in a geologically quiet area next to a giant body of fresh water is prudent.
Long-term personal or professional goal?
Fulfill the principles of the sustainable harvest: I’ve taken what I need, I’m working on using it wisely, and then I want to reciprocate.
Any other facts to share?
I once pursued training as nautical archaeologist…yep, excavating shipwrecks while on SCUBA.
Read Kirsten's bold insights
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