Explore the hard truths of in-home medical device ethnographies: getting in the door, navigating consent in real households, managing micro-ethics in the moment, and what it takes to surface the workarounds that structured usability testing never will.
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Kayla Sanoy
Director
With a background in marketing, research, and the arts, Kayla approaches every client project with creativity, results orientation, and attention to detail. With extensive experience building relationships with non-profits and local businesses, she has a passion for cultivating meaningful connections. She brings this people-focused passion to research with a focus on empathy. She particularly enjoys applying qualitative research methods to shape the future of consumer technology.
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Read our team’s latest bold insights
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In specialized sectors, safety is not in the numbers. Learn how targeted quantitative research filters noise, ensures real human data, and supports confident Go/No-Go decisions.
Generative AI is rewriting user expectations
The way people interact with technology is evolving, shifting from command-based keywords to conversational complexity.