In specialized sectors, safety is not in the numbers. Learn how targeted quantitative research filters noise, ensures real human data, and supports confident Go/No-Go decisions.
Back to team page
Martin Porcheron
Director
Martin has over ten years of experience conducting user research with portable and novel technologies across multiple settings, including homes, health, and public settings. He has completed projects on how to improve the experience of using voice-based technologies for people with low-language proficiency in and has recently been working on the integration and evaluation of new Machine Learning technologies in various parts of the UK health service. Martin holds a PhD from the University of Nottingham, where he remains a Visiting Researcher.
Bold facts
Learn more about

Something unique about you summed up in one sentence:

Your favorite city in the world is...and why?

In your spare time (or if you had spare time), you would absolutely do this:

Favorite food?

You cannot start the day without doing this...

Your ultimate celebrity dinner party guest list (MAX 4) would include...

What superpower would you most want?

Long-term personal or professional goal?
- Bold Insight to present with Google and Roche Diabetes Care at the HFES Healthcare Symposium
- Bold Insight joins forces with Swansea University to evaluate AI triage software
- Decoding the user experience of conversational AI
- Bold Insight partners with DigitalHealth.London for user-centered design workshop
- Bold Insight to present masterclass on how to build better, more trustworthy chatbots
- Bold Insight to host webinar on unique UX considerations for FemTech
- Bold Insight to present on conversational voice interfaces at ACM conference
- Lost in translation: Challenges second-language speakers face when using voice interfaces
Read our team’s latest bold insights
Generative AI is rewriting user expectations
The way people interact with technology is evolving, shifting from command-based keywords to conversational complexity.
The retail funnel has collapsed: Why agentic AI demands a new research playbook
CES 2026 made one thing clear: the traditional retail funnel is obsolete. As agentic AI reshapes how people discover, decide, and buy, UX research must adapt to a non-linear, trust-driven, agent-to-agent economy.
The real gold rush in autonomous vehicle rideshare is the ecosystem
We break down why the future of AV ridesharing depends on human-centered infrastructure, not just AI.