CES 2026 made one thing clear: the traditional retail funnel is obsolete. As agentic AI reshapes how people discover, decide, and buy, UX research must adapt to a non-linear, trust-driven, agent-to-agent economy.
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Chris Goesel
UX Researcher, Clinical Liaison
Chris brings a unique skillset as a registered nurse with 17+ years of clinical experience in orthopedics and medical-surgical settings and a background as a charge nurse on behavioral health units. Moderating numerous medical device studies, she applies real-world expertise to test preparation and lab design. Her goal is to build rapport with participants and put them at ease the moment she meets them. Chris believes in active listening and creating a safe, non-judgmental environment to help participants engage and provide feedback on a deeper level. She has a BS in Nursing from Lewis University.
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