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Samm Floyd

UX Researcher

Samm utilizes her interdisciplinary background in behavioral and social sciences to provide unique perspectives, helping clients to deliver engaging user experiences. Fascinated with the inner workings of the mind and the forces that drive and shape behavior, she is enthusiastic about better understanding and representing human needs. Samm has a BS in Psychology from Coastal Carolina University and an MS in Applied Psychology from the University of Southern California.

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Samm

Something unique about you summed up in one sentence:

I am happiest when I am strapped into a snowboard or jumping out of an airplane!

Share a special skill:

Interior design – creating aesthetically pleasing spaces with lots of plants brings me so much joy!

Your favorite city in the world is...and why?

Boston, MA because there's nothing like home.

You cannot start the day without doing this...

Dog snuggles and a good stretch!

Long-term personal or professional goal:

I want to write a book one day! About what is still to be decided.

Favorite book:

Where the Crawdads Sing.

Favorite quote:

A mind is like a parachute - it doesn't work if it is not open.

What superpower would you most want?

The ability to teleport! I love to travel but sometimes the actual traveling part is painful!
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