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Samm utilizes her interdisciplinary background in behavioral and social sciences to provide unique perspectives, helping clients to deliver engaging user experiences. Fascinated with the inner workings of the mind and the forces that drive and shape behavior, she is enthusiastic about better understanding and representing human needs. Samm has a BS in Psychology from Coastal Carolina University and an MS in Applied Psychology from the University of Southern California.
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During a recent study, we asked participants how long they thought they would have to speak in order for their voice to be uniquely recognized (i.e., voice print). While their estimates varied widely - from 30 seconds to 30 minutes - most people said about three to...
As the robotics industry continues to find its way into our lives, we can begin to identify UX design principles to apply to this tech to increase the acceptance of robots and improve the human-robot interaction experience.
A quick follow-up to our blog posts about AI… The name of the game is no longer Moore's Law where we see processors getting exponentially faster. AI technology is driven not by computing processes of the past, but from an evolution beyond central processing unit (CPU)...
The first step when developing AI is to understand the user need; but just as critical, is knowing the context in which the data is being collected.