While many organizations see the value in user research, there is sometimes a reluctance to invest in a global research program. Bob Schumacher, editor of The Handbook of Global User Research, breaks down what organizations can gain from global research.

This is the first in a series of three webisodes. Gain instant access to all webisodes in this series (and future webisodes) by subscribing to our monthly newsletter below.

Webisode 2 – Global User Research: Things to think about

Webisode 3 – Global User Research: Where to start

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