An auto manufacturer sought to evaluate key features and workflows of two different mobile app prototypes.
Assess usability of automotive mobile app workflows
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Automotive
Identify auto consumer insights on desired in-vehicle experience
An auto manufacturer wanted to gather foundational insights from the US market about factors that car owners like/dislike about their current cars, reactions to a recently released model, and ease...
Assess usability of automotive mobile app workflows
An auto manufacturer sought to evaluate key features and workflows of two different mobile app prototypes.
Identify auto consumer insights on desired in-vehicle experience
An auto manufacturer wanted to gather foundational insights from the US market about factors that car owners like/dislike about their current cars, reactions to a recently released model, and ease of use of in-car features in both the current and test vehicles.