London
A premiere research hub, London’s diverse population is ideal to conduct testing for various products and services across industries.
Our London facility is located at:
Local expertise
We help organizations access rural and urban populations throughout the UK to support the development of products targeted to the UK market. Our data-driven and evidence-based recommendations give you the confidence to deliver an experience that the user expects, needs, and wants!
Testing in the UK
Our team has conducted research in London for over a decade. Our long-established vendor relationships with research labs and recruitment agencies allow us to deliver high-quality data insights. We guide you through identifying user behavior and adhering to regulatory requirements unique to the UK.
Cultural diversity
London is comprised of users from various cultural perspectives and backgrounds. This wide range of languages and dialects offers a unique advantage to conduct research within specific language communities.
Regulatory environment
Companies in the UK must comply with regulatory standards, such as the European Accessibility Act (EAA) and the Financial Conduct Authority’s (FCA) Consumer Duty, promoting inclusion and protection for all users.
Featured services
In addition to UX research and human factors research, we also specialize in the following applications of research methods, products, and industries:
Check UX: Consumer Duty
We provide UX reviews to help firms ensure that their digital products and services align with the UX principles that speak to FCA Consumer Duty compliance.
Conversational UI
Our team employs various proven research methods to generate a rich understanding of how users interact with CUIs and what motivates their behavior.
FemTech research
We specialize in helping companies develop inclusive and bespoke experiences for users of women’s health technology.
Related content
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Case studies
Generative AI in UX research: what are the risks and rewards?
Generative AI can speed up repetitive research tasks, but it’s still hard to trust each output. Our global AI study measures the concrete impact.
Lost in translation: Challenges second-language speakers face when using voice interfaces
Research uncovers the needs and challenges faced by bilingual individuals when interacting with smart speakers, offering valuable insights for improving conversational technologies.
Case studies
