FemTech
Research that supports better care, better tools, and better outcomes in women’s health
FemTech is changing the way women and people with cycles track their health, manage chronic conditions, and access care. From fertility to menopause, birth control to mental health, products in this space demand smart design and research that reflect real-life experiences.
Delivering a better FemTech experience
We help FemTech innovators test early ideas, refine interfaces, and uncover unmet needs. Whether you’re building a wearable, app, or connected device, we bring human-centered research that helps you make it work better for more people.
Why human factors and UX matter in FemTech
FemTech products often serve users during vulnerable, emotionally charged, or physically intense moments. That means design missteps aren’t just frustrating, they can be dangerous. We help teams design safer, more usable experiences that people trust and want to use every day.
Our research explores:
When health outcomes are at stake, human factors research can make the difference between helpful and harmful. We design and conduct studies that meet both user needs and regulatory expectations.
What we research
Cycle and fertility tracking
We evaluate how users interpret and act on health data, terminology used, and where features fall short.
Pregnancy and postpartum care
We test for clarity, accessibility, and support across changing needs, from daily symptom tracking to medical device interaction.
Contraceptive tools and apps
We study user trust, app fatigue, and how to reduce friction in sensitive workflows, especially for new users or people switching methods.
Menopause support and symptom management
We explore how language, tone, and UX design affect adoption for users often overlooked in mainstream health tech.
Inclusive voice and identity representation
Many FemTech products unintentionally exclude people through gendered language, narrow assumptions, or non-inclusive design. We help teams apply intersectional UX strategies so users feel seen, heard, and respected.
Design for all genders and sexualities
Where we’ve made an impact
Our work on an AI-enabled maternity SaMD is one example of how we help bring novel digital health tools to market. Through iterative design, clinical advisory boards, and remote testing with healthcare professionals, we helped our client validate an AI-driven risk assessment tool that supports safer maternal outcomes and informed adoption in NHS care pathways.
Want to understand how your FemTech product resonates across markets and care systems? We’ve been there.
How we work
Remote and in-person research
We meet people where they are, whether that’s at home, in clinic, or in lab.
Inclusive recruitment
We recruit across body types, hormone profiles, gender identities, and accessibility needs.
Prototype to production
From wireframes to launch-ready interfaces, we adapt to your phase.
Mixed methods
We combine qualitative depth with quantitative confidence, especially when safety or trust is on the line.
Case study
Closing accessibility gaps in menstrual health tech
We helped a women’s health company identify critical accessibility gaps in its menstrual tracking platform, delivering clear priorities to meet WCAG and EAA standards and create a more inclusive experience for all users.
Why teams choose us
FemTech is about designing better health tools and better health systems. We’re here to help you do both.
Let’s build the future of women’s health together.
If your product supports cycles, hormones, fertility, or any part of the health journey that’s been historically ignored or underserved, we’re ready to help you make it inclusive, intuitive, and impactful.
Ready to design something that actually works for the people it’s built for?