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Jackie Ulaszek

Managing Partner

A classically-trained human factors engineer, Jackie has conducted over 100 user experience projects, including over 50 health-specific research projects. She has methodologic experience in ethnography, formative, and summative research, as well as patient/customer journey mapping, focus groups, ideation workshopping, and contextual inquiry. Jackie’s therapeutic area experience in diabetes, oncology, respiratory, neurology, RA, Psoriasis, MS, HCV/HIV, and HGH, as well as her device experience in the OR, ICU, NICU, and home care provide clients with invaluable insight throughout the project lifecycle. Jackie has a BS and MS in Industrial Engineering, specializing in Human Factors from The University of Iowa.

Bold facts

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Jackie

Something unique about you summed up in one sentence

I am a fantastic bargain shopper.

Your favorite part of working at Bold Insight

I get to laugh and learn with my colleagues, as well as use my brain to solve complex problems every day.

In your spare time (or if you had spare time), you would absolutely do this:

Take a walk and enjoy the outdoors every day.

How long have you been in the UX field?

10+ years

Your favorite city in the world is...and why?

Rome – I love that at around every corner there is something old or ancient that’s significant to history in some way, shape or form. It’s also the “motherland” for my family and a place where I felt connected to people I didn’t know. Plus, of course all the carbs and cheese.

You cannot start the day without doing this:

Snoozing my alarm 15 times.

Your ultimate celebrity dinner party guest list would include:

Taylor Swift, JK Rowling, Robin Roberts, Jennifer Lawrence

Long-term personal or professional goal?

Learn the ins and outs of running and managing a successful business…..and eventually learn how to spell.

Read Jackie's bold insights

Read our team’s latest bold insights

When it comes to voice print UX, what is our role as researchers?

Oct 30, 2018

During a recent study, we asked participants how long they thought they would have to speak in order for their voice to be uniquely recognized (i.e., voice print). While their estimates varied widely - from 30 seconds to 30 minutes - most people said about three to...

UX principles for robot design: Have we begun to baseline?

Oct 5, 2018

As the robotics industry continues to find its way into our lives, we can begin to identify UX design principles to apply to this tech to increase the acceptance of robots and improve the human-robot interaction experience.

AI benefits from GPU, not CPU advancements

Sep 21, 2018

A quick follow-up to our blog posts about AI… The name of the game is no longer Moore's Law where we see processors getting exponentially faster. AI technology is driven not by computing processes of the past, but from an evolution beyond central processing unit (CPU)...