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A classically-trained human factors engineer, Jackie has conducted over 100 user experience projects, including over 50 health-specific research projects. She has methodologic experience in ethnography, formative, and summative research, as well as patient/customer journey mapping, focus groups, ideation workshopping, and contextual inquiry. Jackie’s therapeutic area experience in diabetes, oncology, respiratory, neurology, RA, Psoriasis, MS, HCV/HIV, and HGH, as well as her device experience in the OR, ICU, NICU, and home care provide clients with invaluable insight throughout the project lifecycle. Jackie has a BS and MS in Industrial Engineering, specializing in Human Factors from The University of Iowa.
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To truly deliver on the promise of AI, developers need to keep the end users in mind. By integrating three components of context, interaction, and trust, AI can be the runaway success that futurists predict it will be.
A stronger recruiting strategy that includes relationships with patient support groups and clinical treatment centers can provide better access to difficult-to-reach patient populations. Being intentional about how you plan the logistics of your human factors and user research can mitigate risks to validity introduced by biases.
If we are approaching a rapid technology shift as some experts predict, core UX design principles will have to be redefined to adapt to radically different interaction models.
Manufacturers building an ecosystem of devices and services should design for both a separate, personalized experience and household or shared experience.