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Jackie Ulaszek

Managing Partner

A classically-trained human factors engineer, Jackie has conducted over 100 user experience projects, including over 50 health-specific research projects. She has methodologic experience in ethnography, formative, and summative research, as well as patient/customer journey mapping, focus groups, ideation workshopping, and contextual inquiry. Jackie’s therapeutic area experience in diabetes, oncology, respiratory, neurology, RA, Psoriasis, MS, HCV/HIV, and HGH, as well as her device experience in the OR, ICU, NICU, and home care provide clients with invaluable insight throughout the project lifecycle. Jackie has a BS and MS in Industrial Engineering, specializing in Human Factors from The University of Iowa.

Bold facts

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Jackie

Something unique about you summed up in one sentence

I am a fantastic bargain shopper.

Your favorite part of working at Bold Insight

I get to laugh and learn with my colleagues, as well as use my brain to solve complex problems every day.

In your spare time (or if you had spare time), you would absolutely do this:

Take a walk and enjoy the outdoors every day.

How long have you been in the UX field?

10+ years

Your favorite city in the world is...and why?

Rome – I love that at around every corner there is something old or ancient that’s significant to history in some way, shape or form. It’s also the “motherland” for my family and a place where I felt connected to people I didn’t know. Plus, of course all the carbs and cheese.

You cannot start the day without doing this:

Snoozing my alarm 15 times.

Your ultimate celebrity dinner party guest list would include:

Taylor Swift, JK Rowling, Robin Roberts, Jennifer Lawrence

Long-term personal or professional goal?

Learn the ins and outs of running and managing a successful business…..and eventually learn how to spell.
Read Jackie's bold insights

Read our team’s latest bold insights

The future of fan engagement: How do you measure goosebumps?

Feb 19, 2018

One of the CES presentations I attended was a panel in the sports technology track called, The Future of Fan Engagement. The panel discussed cutting-edge research in the sports tech market and perspectives on the relationship between emergent media technologies and...

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The time for a better UX in digital therapeutics is now

Jan 17, 2018

If history has shown that payer behavior tends to shift once a critical mass has been achieved, and we are on the precipice of achieving that critical mass for digital therapeutics, having a “user friendly solution” is about to replace “having a reimbursable solution” as the #1 factor affecting physician prescribing behavior.

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