In the evolving automotive industry, recent studies highlight that high-quality user experiences significantly enhance customer advocacy and brand loyalty, surpassing the influence of pre-existing brand perceptions. Learn more about tools that quickly empower confident UX design decisions.
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Katrina Orlov
Senior UX Researcher
Katrina’s dual background in art and science has honed her ability to think creatively and with strong attention to detail. Katrina has led and supported UX research and design projects in the consumer product, e-commerce, and healthcare spaces. To each project she brings a wide range of experience in ethnography, contextual inquiry, diary studies, focus groups, individual interviews, expert reviews, usability studies, rapid iterative design testing, and ideation workshopping. Katrina has an MS in Human Factors in Information Design from Bentley University.




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