A recent McKinsey report outlines the ROI of UX research, offering a business case to invest in building designs centered around the user.
Research shows big payoff when design includes voice of the user
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Leiah Verdone
Senior UX Researcher
Leiah brings a unique background in health sciences to every project. She has clinical work experience with patient groups in a variety of healthcare populations which adds invaluable insight into human factors and UX considerations of medical devices and other health-related technology and products. Her passion for the latest tech drives her curiosity and desire to find creative ways to solve existing problems. Leiah has a BS in Health Sciences from Aurora University.
Bold facts
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Leiah
Something unique about you summed up in one sentence
I lived in three countries before the age of 7.
Your favorite part of working at Bold Insight
Literally everything. It’s an exciting work environment where you get to feel challenged and inspired, while still having fun and enjoying the company of cool people (and pups)!
In your spare time (or if you had spare time), you would absolutely do this:
Binge watch Korean dramas.
How long have you been in the UX field?
3+ years
You cannot start the day without doing this:
Ha! Opening your eyes. These trick questions can’t get past me…
Your favorite city in the world is...and why?
Seoul. The food, the people, and the overall vibe make it a must-revisit city for me.
Your ultimate celebrity dinner party guest list would include:
If it’s a maximum of 4 other guests, whichever 4 members of BTS are available at the time.
Long-term personal or professional goal?
One day I’d love to build my dream house or go on tour with a big-name performer as a backup dancer.
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A Bold year to remember!
Guided by 20 years of experience, we are dedicated to using what we’ve learned to benefit our clients, empower our employees, and give back to our community.
Four things to keep in mind when conducting on-the-road UX research
To successfully execute on-the-road driver experience research, it’s important to account for factors unique to the driving environment, such as the route or geographic location.
When building next gen fintech, start with research in Africa
The user experience (UX) of emerging FinTech might be considered superior in Africa compared to the United States. In Africa, the utility of cryptocurrencies has been communicated and made known, effectively improving the UX of this emerging technology.