Bold Insight and The Office of Experience partner to deliver outstanding user experiences.
UX and Brand: Delivering on the promise of experience strategy
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Leiah Verdone
Senior UX Researcher
Leiah brings a unique background in health sciences to every project. She has clinical work experience with patient groups in a variety of healthcare populations which adds invaluable insight into human factors and UX considerations of medical devices and other health-related technology and products. Her passion for the latest tech drives her curiosity and desire to find creative ways to solve existing problems. Leiah has a BS in Health Sciences from Aurora University.
Bold facts
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Leiah
Something unique about you summed up in one sentence
I lived in three countries before the age of 7.
Your favorite part of working at Bold Insight
Literally everything. It’s an exciting work environment where you get to feel challenged and inspired, while still having fun and enjoying the company of cool people (and pups)!
In your spare time (or if you had spare time), you would absolutely do this:
Binge watch Korean dramas.
How long have you been in the UX field?
3+ years
You cannot start the day without doing this:
Ha! Opening your eyes. These trick questions can’t get past me…
Your favorite city in the world is...and why?
Seoul. The food, the people, and the overall vibe make it a must-revisit city for me.
Your ultimate celebrity dinner party guest list would include:
If it’s a maximum of 4 other guests, whichever 4 members of BTS are available at the time.
Long-term personal or professional goal?
One day I’d love to build my dream house or go on tour with a big-name performer as a backup dancer.
Read Leiah's bold insights
Read our team’s latest bold insights
When designing an experience, are you really thinking about the customer first?
While every organization has constraints to consider when designing experiences for customers or users, designing the ideal customer experience is completely possible within those constraints. Begin by identifying the experience you want your customer to have and work “backward” from there.
UX project logistics: choosing the right vendors for project success
Selecting the correct vendors to support your UX project is critical to success. From facilities to recruiting, knowing the right questions to ask, budget constraints, and client needs and expectations will make the selection process smooth and painless.
Reclassifying diabetes: 3 implications for product design
Recent research suggests that reclassifying diabetes may allow for the development of more targeted diabetes treatments. This could present opportunities to design these treatments to maximize patient safety and experience.