When in-person testing is not feasible, stay on track by using remote interviews to collect data and refine the in-vehicle experience for your consumers.
Remote UX research can reveal 5 key insights for auto manufacturers
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Mary McInnis
Senior UX Researcher
With a rich background of experience in automotive, Mary spent 10 years as a mechanical engineer in the industry, with roles in design, manufacturing, and quality. Her entry point to the user experience began there, in design validation testing. She has conducted qualitative and quantitative research in human factors and UX, on projects involving attentional, perceptual, cognitive load, and cognitive bias considerations. She is particularly interested in behavior change design, with training and experience in designing and testing behavioral interventions. Mary has a MS in Engineering Management from the University of Detroit-Mercy, and a MS in Human Factors Psychology from the University of Idaho.
Bold facts
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Mary
Something unique about you summed up in one sentence:
I can’t go slow on a bike.
Your favorite part of working at Bold Insight
All the humans here are so spectacularly human.
In your spare time (or if you had spare time), you would absolutely do this:
Write, preferably in a bougie local coffee shop with like eight different kinds of milk.
Your favorite city in the world is...and why?
McCall, Idaho. Because they have “every zestful sport” of course.
You cannot start the day without doing this:
Mixing up my proprietary Gen X tincture.
Your ultimate celebrity dinner party guest list would include:
Nikki Giovanni, Russell Brand, Peter Singer, Trevor Noah
Long-term personal or professional goal?
Maximize my reach in removing barriers to people living meaningful, thriving lives.
Any other facts to share?
Anyone here crazy enough to make a career pivot from mechanical engineer to yoga studio owner? [raises hand]
Read Mary's bold insights
Read our team’s latest bold insights
Webisode: Possible impact if in-person human factors research is not considered essential
Conducting research to inform development of safe and effective medical devices is essential and with modifications and precautions, in-person research can be conducted safely and effectively.
Now is the ideal time to improve the UX of your mobile app
As the demand for app-based services grows, now may be the time to invest in UX research to identify needed improvements and enhancements.
Human factors research in the times of COVID
Human factors research in the support of medical and drug delivery device commercialization is essential and we should be planning on a return to in-person research as soon as is possible by applying all available and practical protective measures.