If we are approaching a rapid technology shift as some experts predict, core UX design principles will have to be redefined to adapt to radically different interaction models.
Singularity and the potential impact on UX design principles
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Samm Floyd
UX Researcher
Samm utilizes her interdisciplinary background in behavioral and social sciences to provide unique perspectives, helping clients to deliver engaging user experiences. Fascinated with the inner workings of the mind and the forces that drive and shape behavior, she is enthusiastic about better understanding and representing human needs. Samm has a BS in Psychology from Coastal Carolina University and an MS in Applied Psychology from the University of Southern California.
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Samm
Something unique about you summed up in one sentence:
I am happiest when I am strapped into a snowboard or jumping out of an airplane!
Share a special skill:
Interior design – creating aesthetically pleasing spaces with lots of plants brings me so much joy!
Your favorite city in the world is...and why?
Boston, MA because there's nothing like home.
You cannot start the day without doing this...
Dog snuggles and a good stretch!
Long-term personal or professional goal:
I want to write a book one day! About what is still to be decided.
Favorite book:
Where the Crawdads Sing.
Favorite quote:
A mind is like a parachute - it doesn't work if it is not open.
What superpower would you most want?
The ability to teleport! I love to travel but sometimes the actual traveling part is painful!
Read Samm's bold insights
Read our team’s latest bold insights
Am I satisfied or stuck? The impact of ecosystems on household users
Manufacturers building an ecosystem of devices and services should design for both a separate, personalized experience and household or shared experience.
UX and Brand: Delivering on the promise of experience strategy
Bold Insight and The Office of Experience partner to deliver outstanding user experiences.
When designing an experience, are you really thinking about the customer first?
While every organization has constraints to consider when designing experiences for customers or users, designing the ideal customer experience is completely possible within those constraints. Begin by identifying the experience you want your customer to have and work “backward” from there.