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Samm utilizes her interdisciplinary background in behavioral and social sciences to provide unique perspectives, helping clients to deliver engaging user experiences. Fascinated with the inner workings of the mind and the forces that drive and shape behavior, she is enthusiastic about better understanding and representing human needs. Samm has a BS in Psychology from Coastal Carolina University and an MS in Applied Psychology from the University of Southern California.
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Update research and design practices to increase gender diversity; data from research that encompasses all genders is more reflective of real-world users.
Don’t overlook the telephone in your search for simple, effective methods to promote seamless communication in your dispersed workforce.
Choose an experienced research partner to avoid privacy pitfalls that can derail successful data collection.
Encourage a welcoming and inclusive environment by including pronouns more naturally in your interactions.