A recent McKinsey report outlines the ROI of UX research, offering a business case to invest in building designs centered around the user.
Research shows big payoff when design includes voice of the user
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Samm Weymouth
UX Researcher
Samm utilizes her interdisciplinary background in behavioral and social sciences to provide unique perspectives, helping clients to deliver engaging user experiences. Fascinated with the inner workings of the mind and the forces that drive and shape behavior, she is enthusiastic about better understanding and representing human needs. Samm has a BS in Psychology from Coastal Carolina University and an MS in Applied Psychology from the University of Southern California.
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Samm
Something unique about you summed up in one sentence:
I am happiest when I am strapped into a snowboard or jumping out of an airplane!
Share a special skill:
Interior design – creating aesthetically pleasing spaces with lots of plants brings me so much joy!
Your favorite city in the world is...and why?
Boston, MA because there's nothing like home.
You cannot start the day without doing this...
Dog snuggles and a good stretch!
Long-term personal or professional goal:
I want to write a book one day! About what is still to be decided.
Favorite book:
Where the Crawdads Sing.
Favorite quote:
A mind is like a parachute - it doesn't work if it is not open.
What superpower would you most want?
The ability to teleport! I love to travel but sometimes the actual traveling part is painful!
Read Samm's bold insights
Read our team’s latest bold insights
A Bold year to remember!
Guided by 20 years of experience, we are dedicated to using what we’ve learned to benefit our clients, empower our employees, and give back to our community.
Four things to keep in mind when conducting on-the-road UX research
To successfully execute on-the-road driver experience research, it’s important to account for factors unique to the driving environment, such as the route or geographic location.
When building next gen fintech, start with research in Africa
The user experience (UX) of emerging FinTech might be considered superior in Africa compared to the United States. In Africa, the utility of cryptocurrencies has been communicated and made known, effectively improving the UX of this emerging technology.