The sharing economy, primarily based in digital platforms, is poised for companies to stand out by delivering exceptional user experiences.
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Shelly Holbrook
Director
Shelly has worked on complex human factors research problems for 10+ years in a variety of industries, with projects spanning the entire product lifecycle from inception to market. Her training in industrial and systems engineering has provided her the necessary skillset to evaluate both the human and technical components of systems to create intuitive, optimal solutions. Shelly has experience with both qualitative and quantitative research methods, specializing in formative and summative usability testing. Her work in community pharmacy health IT system development, in conjunction with electronic health record implementation, and device and software development in diabetes care has earned her multiple publications. Shelly has a MS and PhD in Industrial Engineering with a Human Factors research emphasis from Purdue University and a BS in Industrial Engineering from Clemson University.



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- Human factors testing for OTC drugs and non-prescription medical devices
- What the history of human factors tells us about the future of our industry
- Unlocking the power of user-centric design for business success
- Bold Insight to present on IFU design, digital telemetry, and other human factors topics at HFES Healthcare Symposium
- Improve medical device safety with these packaging design tips
- Bold Insight to present on global medical device testing, in-person research logistics during COVID at HFES Health Care Symposium
- Working from home: Tips for designing your workspace from an ergonomics expert
Read our team’s latest bold insights
UX research reveals common concerns from HCPs about telehealth technology
Our research has shown a trend in healthcare provider feedback regarding mHealth alerts and features. While generally positive about the concept, liability is top of mind with this user group and common questions were raised during testing.
So, your recruit fell apart… now what?
With the thousands of projects managed over the years, we feel like we’ve “seen it all.” While rare, in spite of the amount of preparation and planning, sometimes things don’t go as expected.
7 insights from the 2019 HFES Health Care Symposium
HFES healthcare symposium provides insight on FDA and regulatory perspectives, use of technology in research, interesting research methods employed, and cross-industry collaboration.