Bold Insight and The Office of Experience partner to deliver outstanding user experiences.
UX and Brand: Delivering on the promise of experience strategy
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Shelly Holbrook
PhD
Director
Shelly has worked on complex human factors research problems for 10+ years in a variety of industries, with projects spanning the entire product lifecycle from inception to market. Her training in industrial and systems engineering has provided her the necessary skillset to evaluate both the human and technical components of systems to create intuitive, optimal solutions. Shelly has experience with both qualitative and quantitative research methods, specializing in formative and summative usability testing. Her work in community pharmacy health IT system development, in conjunction with electronic health record implementation, and device and software development in diabetes care has earned her multiple publications. Shelly has a MS and PhD in Industrial Engineering with a Human Factors research emphasis from Purdue University and a BS in Industrial Engineering from Clemson University.
Bold facts
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Shelly
Something unique about you summed up in one sentence
I used to be a college radio DJ! I love listening to all types of music and going to live shows.
Your favorite part of working at Bold Insight
The diversity of client projects and a culture that values and encourages learning and personal growth.
In your spare time (or if you had spare time), you would absolutely do this:
I love to learn and create things! Future hobbies I’d like to learn include: woodworking, glassblowing, and how to program a raspberry pi/incorporate electrical components in my projects.
How long have you been in the UX field?
7+ years
You cannot start the day without doing this…
Making the bed, and doing a crossword puzzle while I eat breakfast.
Your favorite city in the world is...and why?
Seattle in the summertime! The bright sunny skies, beautiful flowers, and views of both the Puget Sound and Mount Rainier are gorgeous.
Your ultimate celebrity dinner party guest list would include:
I’d want to invite every stand-up comic- I dearly love to laugh! I’d have James Corden, Amy Poehler, Hannibal Buress, and the cast of Brooklyn 99
Long-term personal or professional goal?
Inspired by some of my favorite comedians and friends that are improvisers, I would like to improve my story-telling skills. Telling better stories will help me both professionally (e.g., communicating users’ stories to clients) and personally (e.g., not boring my husband after work when I tell him about my day).
Read Shelly's bold insights
- Unlocking the power of user-centric design for business success
- Bold Insight to present on IFU design, digital telemetry, and other human factors topics at HFES Healthcare Symposium
- Improve medical device safety with these packaging design tips
- Bold Insight to present on global medical device testing, in-person research logistics during COVID at HFES Health Care Symposium
- Working from home: Tips for designing your workspace from an ergonomics expert
Read our team’s latest bold insights
When designing an experience, are you really thinking about the customer first?
While every organization has constraints to consider when designing experiences for customers or users, designing the ideal customer experience is completely possible within those constraints. Begin by identifying the experience you want your customer to have and work “backward” from there.
UX project logistics: choosing the right vendors for project success
Selecting the correct vendors to support your UX project is critical to success. From facilities to recruiting, knowing the right questions to ask, budget constraints, and client needs and expectations will make the selection process smooth and painless.
Reclassifying diabetes: 3 implications for product design
Recent research suggests that reclassifying diabetes may allow for the development of more targeted diabetes treatments. This could present opportunities to design these treatments to maximize patient safety and experience.