This week, alongside leading professionals in user experience (UX) research from around the world, Bold Insight Managing Partners Gavin Lew and Pamela Stoffregen-Gay will be presenting at UX Masterclass. This event brings together senior leaders from each of the UXalliance partner companies and local and international experts to share their knowledge and experience and to reflect on pressing global issues in UX research and design.

Lew and Stoffregen-Gay will share an experiment that turned into an impressive case study of designing a company from the ground up with one simple idea, “what if we designed an organization around the employee?”

“Our story is the perfect illustration of this year’s UX Masterclass theme on transforming companies to respond to an ever-changing market,” said Stoffregen-Gay. “With employee retention at the forefront, our experimental approach translated into explosive growth over five years using UX-based tactics that can be implemented to improve any organization.”

Lew and Stoffregen-Gay will present on October 6, 2022, at 6:20 CEST. The 2022 UX Masterclass will be held in-person in Paris, France, and sessions will be live-streamed. Visit the event website to register and learn more about the event.

About the UXalliance
The UXalliance is a network of leading UX companies and global organizations creating better international products & services by providing them with local research, insight, and design.

About Bold Insight
Bold Insight is a UX research agency based in Chicago. The team offers clients the expertise and professionalism of a large agency, with the imagination and agility of a startup. This dynamic offering results in responsiveness, sense of pride and ownership, and flexibility to exceed project expectations. Find out more at boldinsight.com or email [email protected] to discuss your next project.