Impact
Big outcomes. Bold results.
When the stakes are high, our research delivers. These standout studies drove innovation, shaped strategy, and created measurable business value. See how deep insight turns into lasting impact.
Market leadership & growth
Driving market success with
human-centered AI
A global technology company sought to redefine a category by introducing a premium AI-powered service that directly challenged established user expectations and internal assumptions.
Confident launch & risk mitigation
Accelerating innovation with confidence in a regulated industry
A pharmaceutical manufacturer set out to bring a novel drug delivery system to market—a move aimed at reshaping how patients manage treatment.
Global expansion
Expand globally without the complexity
A global information technology company was preparing to expand a key software feature assessment tool to international markets.
Breakthrough innovation
Unlocking breakthrough growth in AR through behavioral insight and strategic co-creation
A global telecommunications leader recognized that incremental innovation would no longer sustain growth.
Measurable business results
Transforming service operations through strategic UX partnership
A major utilities and telecommunications provider engaged us to elevate customer experience and operational efficiency across their call center and field technician workflows.
