Blog
Explore bold perspectives
Our team enthusiastically discusses the latest tech, UX trends, and health industry topics. We want to open those discussions to you! Check out our latest bold insights and join the conversation.
Generative AI is rewriting user expectations
The way people interact with technology is evolving, shifting from command-based keywords to conversational complexity.
The retail funnel has collapsed: Why agentic AI demands a new research playbook
CES 2026 made one thing clear: the traditional retail funnel is obsolete. As agentic AI reshapes how people discover, decide, and buy, UX research must adapt to a non-linear, trust-driven, agent-to-agent economy.
Word processing vs. world processing: The cultural work AI can’t do
AI systems can produce fluent language, but they do not understand or convey the cultural meaning behind it. UX research surfaces the gap between what a system produces and what users actually experience.
Is your research ready for the unpredictable world of LLMs?
As AI products powered by large language models grow more complex, traditional UX methods fall short. Bold Insight and Panasonic Well share how simulation can uncover safer, faster insights for unpredictable systems and build the foundation for trust, innovation, and lasting impact.
Smarter systems for stronger customer support
Designing better tools for agents is one of the most overlooked levers for customer experience transformation.
Embracing design for multi-user households
Why designing product experiences for everyone in the household, not just one user, is the key to long-term trust and adoption.
Mind the AI gap: The UX researcher’s role in navigating the AI divide
Explore how UX researchers can bridge the gap between AI hype and real-world limitations by asking tough questions, running experiments, and creating frameworks that guide responsible use.
The FDA’s PCCP: A game changer for AI-enabled medical device software
Learn how incorporating human factors principles in developing the PCCP approach can improve the chances of successfully implementing a PCCP.
Integrating AI with care: FDA reveals focus areas for forthcoming guidance on AI productsÂ
As AI technology use expands within the healthcare industry, FDA focus areas will play an important role in ensuring safe implementation.
AI Governance: Safeguarding innovation in an evolving regulatory landscape
Discover how leading experts at CES 2024 navigated the complex landscape of AI innovation and risk governance, offering invaluable insights into launching AI products responsibly amidst evolving regulations.
Decoding the user experience of conversational AI
Our CUI expert discusses the complexities of evaluating and improving UX in conversational AI, focusing on factors like personality, context, and conversation flow.
GenAI at the inflection point: Navigating the third wave
2024 is forecasted to be a crucial inflection point for AI, marking the third wave of transformative technologies. Here, we break down learnings on GenAI from our visit to the Consumer Electronics Show.
The role of AI in transforming the car-buying experienceÂ
Insights from CES 2024 highlight AI-driven changes in the automotive sales experience: customer-centric strategies, opportunities for personalization, and evolving business models reshaping the industry.
The future of automotive infotainment: Connect the dots for an immersive experience
At the 2024 CES, it was clear the demand for an unparalleled in-car experience is igniting a revolution, reshaping the way humans perceive and interact with vehicles. We gathered 6 takeaways from the conference for delivering the next gen experience in auto infotainment.
Context, accents, and privacy: Overcoming hurdles of AI translation tools in global UX research
Bold Insight launched a global AI study in March 2023 that included: 24 multilingual interviews conducted with UX researchers in 19 countries, spanning 22 languages. 27 interviews in English with global UX researchers representing 24 countries. Our global study led us...
The role and challenges of speech technology in global UX research
Speech technology helps UX researchers bridge linguistic and cultural barriers. Effective use, however, depends on balancing the roles of humans and tech.
Generative AI in UX research: what are the risks and rewards?
Generative AI can speed up repetitive research tasks, but it’s still hard to trust each output. Our global AI study measures the concrete impact.
Lost in translation: Challenges second-language speakers face when using voice interfaces
Research uncovers the needs and challenges faced by bilingual individuals when interacting with smart speakers, offering valuable insights for improving conversational technologies.
What medtech design teams need to know about AI regulations
China and the European Union are regulating AI ethics. The mandate for medtech design teams: build AI-powered products that meet ethics standards and inspire user trust.
Not sure how to use AI tools in your UX research? Consider making it your sparring partner
Generative AI can help researchers refine and clarify research objectives, communicate effectively, and spark creativity and strategic thinking.
AI benefits from GPU, not CPU advancements
A quick follow-up to our blog posts about AI… The name of the game is no longer Moore's Law where we see processors getting exponentially faster. AI technology is driven not by computing processes of the past, but from an evolution beyond central processing unit (CPU)...
The critical component missing from AI technology
The first step when developing AI is to understand the user need; but just as critical, is knowing the context in which the data is being collected.
Three things to improve acceptance of AI
To truly deliver on the promise of AI, developers need to keep the end users in mind. By integrating three components of context, interaction, and trust, AI can be the runaway success that futurists predict it will be.
RESEARCH TIPS
Is your research ready for the unpredictable world of LLMs?
As AI products powered by large language models grow more complex, traditional UX methods fall short. Bold Insight and Panasonic Well share how simulation can uncover safer, faster insights for unpredictable systems and build the foundation for trust, innovation, and lasting impact.
Small UX team, big Q4 goals: how to keep your launch on track
It’s time to get design insight to differentiate your products. Apply these nimble UX research strategies to keep pace and still meet 2026 launch goals.
Three things Taylor Swift can teach us about UX (Plus one bonus lesson for engagement)
Taylor Swift isn’t just a music icon. She’s a master of strategy, storytelling, and intentional decision-making. And as it turns out, those same principles apply to great UX design.
IN THE NEWS
Bold Insight and Google publish research on AI-powered learning in Frontiers journal
Bold Insight researchers are among the co-authors of a new peer-reviewed study in Frontiers in Artificial Intelligence, finding that generative AI-powered learning tools can meaningfully improve student outcomes over traditional digital textbooks. Partner Scott...
Bold Insight’s Gavin Lew co-authors chapter on patient ecosystems in new Springer biopharmaceutical resource
A new industry book published by Springer makes the case that understanding patients as whole people, not just end users, is foundational to biopharmaceutical product development. Bold Insight Managing Partner Gavin Lew contributed to the volume, Patient-Focused...
Bold Insight covers global research, Asia HFE, and FDA strategy at the 2026 HFES Health Care Symposium
This month, Bold Insight will present on multiple topics at the 2026 International Symposium on Human Factors and Ergonomics in Health Care. The annual event brings together leaders across human factors and health care to share the latest science, practical...