Abraham Ortiz Tapia


Abe is passionate about using UX research to inform the design of products and services that meet the needs of users and their communities. Throughout his career, Abe has worked in various spaces that allowed him to gain a deep understanding of how the intersectionality of technology, community, and social impact influence client and consumer behavior, including education, engineering, and law. He has a Bachelor of Science in Biomedical-Mechanical Engineering, with a concentration in Innovation Leadership, from Marquette University.

Bold facts

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Something unique about you summed up in one sentence:

I sing along to the songs I listen to on my runs just in case I am ever called up to the stage to dance and sing next to Beyoncé.

Your favorite city in the world is...and why?

Chicago, of course! The winters can get long, but we make up for it in the summers with music festivals, streets fests, beach days, and every type of food!

Share an interesting fact, a favorite food, your hobbies, a special skill:

I love finding new recipes. My favorite is Cape Malay Chicken Curry!

Your ultimate celebrity dinner party guest list would include:

Maya Rudolph, Ilana Glazer, Amelia Meath, and Justin Vernon

You cannot start the day without doing this...

Turning on NPR and pouring a cup of cold brew coffee with oat milk.

Long-term personal or professional goal:

Complete an Iron Man race!

Favorite quote:

“To pay attention, this is our endless and proper work.” Mary Oliver

What is your favorite way to give back to the community?

I love getting involved with local community-run organizations, including farmer's markets and bike repair shops.
Read Abe's bold insights
March 16, 2023

Instead of a top-down, one-size-fits-all approach to research, collaboration between manufacturers and human factors research teams can create trusted partnerships and a focus on designing valuable products.

February 27, 2023

To boost adoption of IoT devices, medical device manufacturers should consider four key questions to gain insights into user contexts and perceptions.

February 22, 2023

When used with proper consideration, VR can be a fantastic tool in the researcher’s toolkit.

February 14, 2023

Ethnographic research helps identify nuances to create a more robust understanding of users, identifying unexpected insights that may not show themselves until much later in the product development process.

January 25, 2023

With a few considerations and thoughtful planning, research that includes the a11y community can effectively collect data while ensuring a respectful participant experience to help design products that meet the needs of all users.

November 14, 2022

By being thoughtful of the research process and unique needs of participants, researchers can champion inclusion of those with accessibility needs in research, resulting in better designed products.


Read our team’s latest bold insights

4 make-or-break considerations for health IoT ecosystems

All too often, medical device manufacturers roll out Internet of Things (IoT) devices that struggle to satisfy users and be adopted at scale. That’s in part because health IoT doesn’t exist in a void. Each device fits into a broader ecosystem that includes other...

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