UX research is crucial for auto manufacturers to improve in-car experiences and prevent design issues. This post outlines key steps learned over two decades for effective on-the-road UX research.
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Abraham Ortiz Tapia
UX Researcher
Abe is passionate about using UX research to inform the design of products and services that meet the needs of users and their communities. Throughout his career, Abe has worked in various spaces that allowed him to gain a deep understanding of how the intersectionality of technology, community, and social impact influence client and consumer behavior, including education, engineering, and law. He has a Bachelor of Science in Biomedical-Mechanical Engineering, with a concentration in Innovation Leadership, from Marquette University.
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Something unique about you summed up in one sentence:
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Your favorite city in the world is...and why?
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Share an interesting fact, a favorite food, your hobbies, a special skill:
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Your ultimate celebrity dinner party guest list would include:
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You cannot start the day without doing this:
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Long-term personal or professional goal:
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Favorite quote:
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