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Abraham Ortiz Tapia

UX Researcher

Abe is passionate about using UX research to inform the design of products and services that meet the needs of users and their communities. Throughout his career, Abe has worked in various spaces that allowed him to gain a deep understanding of how the intersectionality of technology, community, and social impact influence client and consumer behavior, including education, engineering, and law. He has a Bachelor of Science in Biomedical-Mechanical Engineering, with a concentration in Innovation Leadership, from Marquette University.

Bold facts

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Abe

Something unique about you summed up in one sentence:

I sing along to the songs I listen to on my runs just in case I am ever called up to the stage to dance and sing next to Beyoncé.

Your favorite city in the world is...and why?

Chicago, of course! The winters can get long, but we make up for it in the summers with music festivals, streets fests, beach days, and every type of food!

Share an interesting fact, a favorite food, your hobbies, a special skill:

I love finding new recipes. My favorite is Cape Malay Chicken Curry!

Your ultimate celebrity dinner party guest list would include:

Maya Rudolph, Ilana Glazer, Amelia Meath, and Justin Vernon

You cannot start the day without doing this:

Turning on NPR and pouring a cup of cold brew coffee with oat milk.

Long-term personal or professional goal:

Complete an Iron Man race!

Favorite quote:

“To pay attention, this is our endless and proper work.” Mary Oliver

What is your favorite way to give back to the community?

I love getting involved with local community-run organizations, including farmer's markets and bike repair shops.

Read our team’s latest bold insights

Three ways UX research supports accessible product design

Designing accessible products through UX research can create better user experiences for all when researchers are knowledgeable about accessibility and accessible designs, recruit those with a wide range of accessibility needs throughout the UX process, and offer accessible participation options like in-home testing.

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