Bold Insight and The Office of Experience partner to deliver outstanding user experiences.
UX and Brand: Delivering on the promise of experience strategy
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Jackie Ulaszek
Managing Partner
A classically-trained human factors engineer, Jackie has conducted over 100 user experience projects, including over 50 health-specific research projects. She has methodologic experience in ethnography, formative, and summative research, as well as patient/customer journey mapping, focus groups, ideation workshopping, and contextual inquiry. Jackie’s therapeutic area experience in diabetes, oncology, respiratory, neurology, RA, Psoriasis, MS, HCV/HIV, and HGH, as well as her device experience in the OR, ICU, NICU, and home care provide clients with invaluable insight throughout the project lifecycle. Jackie has a BS and MS in Industrial Engineering, specializing in Human Factors from The University of Iowa.
Bold facts
Learn more about
Jackie
Something unique about you summed up in one sentence
I am a fantastic bargain shopper.
Your favorite part of working at Bold Insight
I get to laugh and learn with my colleagues, as well as use my brain to solve complex problems every day.
In your spare time (or if you had spare time), you would absolutely do this:
Take a walk and enjoy the outdoors every day.
How long have you been in the UX field?
10+ years
Your favorite city in the world is...and why?
Rome – I love that at around every corner there is something old or ancient that’s significant to history in some way, shape or form. It’s also the “motherland” for my family and a place where I felt connected to people I didn’t know. Plus, of course all the carbs and cheese.
You cannot start the day without doing this:
Snoozing my alarm 15 times.
Your ultimate celebrity dinner party guest list would include:
Taylor Swift, JK Rowling, Robin Roberts, Jennifer Lawrence
Long-term personal or professional goal?
Learn the ins and outs of running and managing a successful business…..and eventually learn how to spell.
Read Jackie's bold insights
- Bold Insight and MedRythms co-publish article on validation study to improve walking for chronic stroke population
- Bold Insight to showcase digital IFU design, remote testing, global research expertise at virtual human factors health care conference
- Bold Insight to showcase digital IFU design, global research expertise at human factors health care conference
- 7 insights from the 2019 HFES Health Care Symposium
Read our team’s latest bold insights
When designing an experience, are you really thinking about the customer first?
While every organization has constraints to consider when designing experiences for customers or users, designing the ideal customer experience is completely possible within those constraints. Begin by identifying the experience you want your customer to have and work “backward” from there.
UX project logistics: choosing the right vendors for project success
Selecting the correct vendors to support your UX project is critical to success. From facilities to recruiting, knowing the right questions to ask, budget constraints, and client needs and expectations will make the selection process smooth and painless.
Reclassifying diabetes: 3 implications for product design
Recent research suggests that reclassifying diabetes may allow for the development of more targeted diabetes treatments. This could present opportunities to design these treatments to maximize patient safety and experience.